With advancements in technology, social media enables immediate conversations with existing customers and leads. It is essential for you (and your business) to be where your audience regularly spends their time- similar to if you were opening a storefront. Social media enables us to connect and share stories. This also helps increase your social authority across the web. It is important to keep content relevant to the audience and in line with your industry standards.
Depending on your industry, not all digital accounts will be necessary: