Public Relations Strategy
Every company, no matter the size, depends upon its reputation for success. As such, no matter how small your business, a public relations strategy is a key tool to help achieve your goals, improve your image and communicate your message with your audience.
Despite PR having the great power to reach a large audience, the important promotional strategy is often overlooked as many companies are unsure of how to integrate the function into their marketing mix.
What is the difference between marketing and public relations?
Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales and strategies aim to reach current and potential customers. PR is focused on reputation management through generating positive media coverage and stakeholder communication, maintaining relationships with anyone interested in the organisation or the brand. This covers a broader audience and includes everything from customers and media, to employees and shareholders.
Popular PR Strategies:
Why do Public Relations?
Help Manage Reputation
Building trusted media connections and authentic relationships with key audiences
Promote Brand Values
Sending positive message to audience through leadership pieces, influencer connections, and networking strategies
Community Relations
Setting up on-going relationships with important influencers and target customers
Enhance Online Presence
Ongoing support of online marketing efforts and monitoring the interests of consumers, partners and employees to resolve conflicts and progress opportunities to establish a meaningful dialogue
Our team of PR Storytellers can:
- Write and distribute press releases and media pitches (less formal than press releases).
- Create and execute special events designed for public outreach and media relations
- Conduct market research on your business, competitors and key messages
- Expand your business contacts via personal networking or attendance and sponsorship at events
- Compile company content for the web (internal or external sites) including e-newsletters, news and blog articles
- Develop crisis communication strategies and manage crisis communication to internal and external audience
- Create and execute social media strategies and manage social media channels
- Engage and manage influencer relationships
Benefits of Public Relations:
- Brand Awareness, Presence & Trust
- Social Engagement
- Expand Reach
- Boost SEO
- Build Credibility
- Manage Reputation
- Generate Leads, Sales and Profits
- Promote Brand Values
- Build Customer and Community Relationships
- Enhance Brand Loyalty
- Create Beneficial Customer Partnerships
- Give Your Brand a Voice
Discover Our Work
Your Brain in Mind
Strategic Communications - creating relationships with key publications to provide appropriate platforms for this clients information and promotion.
Axle's Earthmoving
Community Relations - creating media coverage to show case this client as an employer of choice who has an inclusive and diverse culture.
MARC Cars Australia
Media & Press - creating brand awareness of this client in mainstream press and industry media via press releases and articles.
