Endless Turf were a Melbourne based company when we first met them and their primary objective was to expand their business into the commercial space and take on larger synthetic turf projects. With a basic DIY website and no real digital marketing strategy in place, they were finding it difficult to take their business to the next level.
Our objective with website design is to always make our sites look appealing for our client's ideal target market - not necessarily the market they are currently serving. In this particular case, we transformed Endless Turf's brand image from a local sole-trader specialising in residential jobs to a fully competent industry expert who had the ability to install synthetic turf for any purpose, no matter how large the project.
We had a 2 stage process for Endless Turf:
Stage 1 (2014) - Implementing a brand new website design, launching the new brand and targeting more commercial work.
Stage 2 (2021) - Kickstarting the expansion plan interstate. The business opened an operation in SE QLD and we commenced positioning Endless Turf in a new market and generating leads. Using a paid advertising strategy and SEO to ramp up their website traffic and leads immediately.
Endless Turf is now one of Melbourne's leading installers of premium synthetic turf and is also operating successfully in South East Queensland. Not only has their website traffic increased by 4000% and lead volume has grown significantly, but Endless Turf's reputation within the industry has also enabled them to secure contracts with some well-known organisations including local governments, numerous public and private schools, daycare centres, McDonalds, and a number of professional sports clubs.