The Client:

Axle Donaldson, owner of Axle’s Earthmoving & Civil Works has been a motor racing enthusiast all his life and when the opportunity came to not only be able to own a racing team but to be a driver as well, he jumped at the chance.

The Challenge:

As a brand-new racing team, 111 Racing needed to establish brand visibility and racing reputation to be able to attract sponsors to help with revenue-raising for the team. To establish a new social media footprint, separate from Axle’s Earthmoving Instagram yet encouraging followers to follow both businesses. Update existing sponsorship proposal to attract new sponsors for the 2022 season.

The Solution:

To build a website showcasing 111 Racing and driver Axle, in a way that would also attract fans and sponsors. Produce a sponsorship proposal with tiered packages that would excite as well as provide value to businesses coming on board as sponsors. Setup and promote 111 Racing on social media to increase following and engagement.   

The Result:

111 Racing has a visually appealing, responsive, and mobile-friendly website, that invites and promotes sponsors. Provides a platform to tell the 111 Racing story and allows fans and sponsors to find out the details of up-and-coming races, results, and news in an easily understood menu structure.

An updated sponsorship proposal was completed with 3 levels of investment opportunities for sponsors for the 2022 season.

Facebook and Instagram pages were set up and connected and a campaign was run to entice followers from Axle’s Earthmoving to jump over and follow 111 Racing.


"The team at Bolt Marketing helped launch my new race team brand and the results have been fantastic. It has allowed us to attract new sponsors and grow a social media following, which is essential to the long term success of our team."

Axle Donaldson
Team Owner & Driver

Get in touch

Address: PO Box 506,
Mermaid Beach, Queensland,
Australia, 4218
ABN: 82 609 170 354

Let’s socialise!