Tackle World Rainbow Beach

Tackle World Rainbow Beach (formerly Gardiner Fisheries) is a family-owned outdoors and fishing store in Queensland, run by former commercial fishermen. Stocking over 50,000 products, they cater to all skill levels with an extensive range of fishing tackle, camping equipment, hunting gear, and 4x4 accessories. Beyond retail and Australia-wide shipping, the store serves as a local angler's hub, offering expert advice, fresh bait, free fish-cleaning facilities, and community fishing competitions. Customers can also join their loyalty program, "Drew's Crew," to access exclusive discounts, giveaways, and specialized fishing content. With a reputation backed by hundreds of five-star reviews and a strict motto of only selling gear they would personally use, the store is a highly trusted destination for anyone planning a coastal adventure.

Tackle World Rainbow Beach (formerly the beloved local staple, Gardiner Fisheries) approached Bolt Marketing during a pivotal phase of business growth. Transitioning into the nationally recognised Tackle World network required a comprehensive rebrand that leveraged their new franchise identity while preserving the authentic, family-owned, commercial-fisherman roots their loyal customers trusted. They needed a powerful, user-friendly e-commerce website capable of housing an extensive inventory of over 50,000 products. Additionally, the client needed a strategy to aggressively drive online sales and foot traffic, as well as unique, practical merchandise to excite their community and celebrate the new brand.

Bolt Marketing delivered an end-to-end brand and digital transformation tailored to the outdoors retail space.

• Seamless Rebranding & Web Design: We spearheaded the transition from Gardiner Fisheries to Tackle World Rainbow Beach, ensuring a cohesive brand identity across all touchpoints. We designed and developed a robust, high-performance e-commerce website optimised to handle their massive product catalogue, providing an intuitive and seamless shopping experience for customers Australia-wide.

• Targeted Google Ads: To immediately capitalise on the new website and brand recognition, we built and deployed highly targeted Google Ads campaigns. This strategic push captured high-intent search traffic, driving both e-commerce sales and local visibility.

• Custom Merchandise: Understanding their target audience of passionate anglers and campers, we designed custom promotional merchandise, including a branded 'Stooler esky' (a combined stool and cooler). This highly functional item perfectly aligned with the Tackle World brand and provided their customers with a practical piece of gear they could take on every fishing trip.

The result was a highly successful brand evolution that expanded their national online footprint while cementing their status as Rainbow Beach’s premier fishing hub.