Metal Door Co
Metal Door Co is an Australian-owned and operated business specialising in the design and manufacture of high-quality, handcrafted custom metal doors. Manufactured locally, their diverse product range includes hinge, pivot, sliding, and bifold doors, as well as shower screens, mirrors, and fixed windows. The company prides itself on delivering exceptionally durable, powder-coated products with a fast turnaround time and offers national delivery across Australia. Backed by solid structural and manufacturer warranties on hardware and finishes, Metal Door Co caters to both homeowners and builders, emphasising expert craftsmanship, excellent communication, and personalised design solutions to elevate any space.
Brief
As a manufacturer of premium, handcrafted custom metal doors, Metal Door Co. needed a visual identity and digital presence that reflected the high quality and craftsmanship of their products. Targeting both residential homeowners and industry professionals like builders and architects, they required a cohesive, modern, and high-end brand image from the ground up. Their goal was to establish trust in their 100% Australian-made products, beautifully showcase their custom door range (including hinge, pivot, sliding, and bifold options), and create a seamless way for potential clients to get in touch. To achieve this, they engaged Bolt Marketing to develop their complete brand identity and design a user-friendly, visually striking website.
Solution
Bolt Marketing delivered a comprehensive branding suite and digital platform tailored to position Metal Door Co. as an industry leader.
Brand Identity & Guidelines: We designed a bold, modern logo that captures the strength and refined aesthetic of their metal products. We then developed in-depth brand guidelines to ensure consistency across all future marketing and communication touchpoints.
Website Design: We created a sleek, highly visual website centered around their stunning project gallery and product range. The site was designed with user experience in mind, ensuring fast navigation, clear calls-to-action, and a layout that effortlessly highlights their unique selling points—such as their fast turnaround times, national delivery, and structural warranties.
Business Cards: To support their offline networking and sales efforts, we designed premium business cards that leave a lasting, professional impression on site visits and at industry meetings.
The result is a unified, premium brand presence that perfectly aligns with the flawless craftsmanship Metal Door Co. delivers to its clients.
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